Revolutionizing Smiles with Usmile

Usmile, committed to revolutionizing oral care, has cultivated a robust global user community through cutting-edge technology, unparalleled research and development, and visionary product design principles. Catering to over 20 million discerning consumers worldwide, Usmile has ascended to the pinnacle of the oral care industry, solidifying its position as a market leader. The recent upgrade of the Usmile brand signifies a strategic milestone in its evolutionary journey.

This brand metamorphosis seeks to elevate the brand's perception of quality, delineate distinctive professional attributes across various product lines through visual storytelling, and seamlessly integrate technology with an enhanced user experience. The objective is to present consumers with a novel brand image that exudes professionalism, friendliness, international appeal, and unparalleled trustworthiness.

The logo design prominently features English branding, with Chinese characters playing a complementary role. In the English font, two subtle yet impactful elements are ingeniously incorporated: a "plus sign" comprised of four dots and a "smile" embodied by a graceful half arc. These design elements not only pay homage to the brand name, Usmile, but also symbolize a fusion of positivity and a winning smile. Although graphically modest in proportion within the logo, these elements shine brightly, much like teeth in a captivating human expression. Even with a modest presence, they have the power to illuminate the entire visual composition and evoke positive emotions.

The Chinese logo, when employed independently, stands as a distinctive emblem in specialized contexts. When seamlessly integrated with the primary logo, its purpose is to enhance recognition and provide additional context for the brand. In essence, the Usmile brand embarks on a transformative journey, blending innovation with tradition to redefine the standards of excellence in oral care.

ART DIRECTOR: Nod Young / Guang Yu
YEAR: 2021
CLIENT: usmile