Retrace, Returning

SONG SHAN, an epitome of Eastern aesthetic sensibility, is a brand specializing in home apparel. Since its inception, SONG SHAN has been tirelessly searching for the language of Eastern aesthetics in fabric craftsmanship and product design. In 2022, they collaborated with us to achieve a complete brand upgrade that transformed them from the inside out, from form to spirit. Through a visual system, they established a unique aesthetic style that is entirely their own, and we describe this journey as follows: "Retrace — Returning to the most authentic form of SONG SHAN, rediscovering the original intention, and interpreting the essence."

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Wendy / Mingru Xu
YEAR: 2022