Details

Who is on the coin?

When it comes to art, where does one even begin? It's a daunting task, but I believe that the best way to approach it is by telling a story. That's why I wanted to create a "story" for Details, our art self-media platform. While Gloria Giant, the protagonist of our story, may not be a household name, the character of David that he helped create is well-known due to Michelangelo's masterpiece. This is the beauty of Gloria Giant - he is both a part of a great story and also hidden from view.

In essence, that's what art self-media needs to do - it needs to reveal hidden details and tell stories that help everyone see and understand art in a new way. That's why we chose to use a genuine nickel coin as our logo for Details. It raises questions - who's on the coin, who's taking it, why is "Trvst" spelled that way instead of "Trust"? When people are intrigued by the design of our logo and start asking questions, we've already won half the battle in terms of getting our content noticed.

Of course, we spent months perfecting the design of the coin, but we believe that it was worth it. We want people to know that with Details, "In details we trvst." We are committed to sharing the most interesting and compelling stories about art, and we want our readers to know that they can trust us to deliver that content in a way that is both engaging and informative.



ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Nod Young / Guang Yu / PAPA
SCULPTOR: Gan Haoyu
YEAR: 2015-2016
CLIENT: DETAILS