Cotton Park


Cotton Park, a cotton clothing brand, is gradually integrating online and offline channels in the new retail format. It has launched a fully integrated business complex that combines parent-child activities, socializing, dining, and fashion. Based on the brand's different positioning of "cotton" and "warehouse," we have reshaped the brand image through design language. When emphasizing the product attribute of "all-cotton," we clearly convey a natural, comfortable, and independent aspect. When representing the commercial entity, we showcase a comprehensive, humanistic, and urban perspective.

The logo design precisely reflects the distinct interpretations of "cotton" and "warehouse." We have incorporated the shape of a cotton flower to correspond to "cotton." Similarly, we have chosen a distinct architectural structure to represent the "warehouse" element. One side exudes a natural and refreshing feel, while the other side is modern and eye-catching. Together, they construct a brand new visual identity for Cotton Warehouse.

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Yu Changyun / Wang Xiaoshuai
YEAR: 2022
CLIENT: Cotton Park