noumenon

Natural, Real, Love

Noumenon, the latest brand from KUB, is a line of all-cotton products designed specifically for infants and young children. The name “Noumenon,” borrowed from philosophy, refers to the essence of being or the “self.” This thoughtful naming encapsulates the brand’s commitment to purity and authenticity, while also celebrating the individuality of every child.

The cotton used in Noumenon’s products is sourced from the world’s finest fields and left untouched by artificial dyes or additives. This meticulous approach minimizes the risk of irritation and sensitivity for delicate baby skin. The result is a naturally soft, creamy-yellow fabric, speckled faintly with dark cotton husks—unpolished, organic traces that serve as a quiet testament to the material’s unaltered origins.
The brand’s design language takes inspiration from the tender murmurs of a baby’s first words. The rhythm and simplicity of the Noumenon logo evoke a sense of innocence and warmth, inviting connection at a glance. Its tags, with their rounded corners and soft contours, mirror the gentle essence of cotton itself. Meanwhile, the packaging system consciously avoids bold dyes and heavy printing, allowing the raw textures and tones of the materials to shine through—a subtle nod to sustainability and the beauty of imperfection.

Noumenon is more than a brand; it’s a meditation on the interplay between humanity and nature, purity and care. By embracing the natural world in its truest form, Noumenon offers not just products, but a philosophy—one that nurtures not only the physical well-being of children but also the quiet comfort of knowing that simplicity, in its most honest form, is a gift in itself.


ART DIRECTOR: Nod Young
DESIGNER: Wendy
YEAR: 2024
CLIENT: KUB