denoting products, services, or interests that appeal to a small, specialized section of the population.
Definitions from Oxford Languages
In addition to designing for the mass market, there are also niche markets that require a specific design language. These designs are created to meet the needs of special business environments and specific client requirements. As a designer, I have worked on a number of projects that fall outside of the public eye and cater to niche groups. In fact, most of the design projects I shared during my time in college and workshops were focused on these niche markets.